To quote the Geico caveman, "Yes, I have a response. Uh, what?"
Seriously. Lets play word association. Ready; go!
BED: Sleep
BIRD: Fly
RED: Apple
TOM BRADY: Super Bowl
ELI MANNING: Unstoppable?!?
Wrong. We would have excepted whiny, baby, cry, sucks, choke, interception, loser...
Honestly what was Citizen thinking? I'm sitting there watching tennis and the next thing I know there is a commercial on my screen saying "Citizen watches... unstoppable... just like the people who wear it." with a dimly lit Eli Manning posing with a football.
As much as I could make this a super-long Eli-bashing thread, I'm only pointing out how stupid Citizen's advertising department was on this one.
I don't think anyone (even Giants fans) think Eli Manning comes anywhere close to exuding an "unstoppable" image. I don't know if others will feel the same way as I do, but to me the commercial comes off as a satire/joke, which makes me take it - and the product - less seriously.
I'm not saying go out and get LT or Tom Brady, because I know they might very well turn it down or demand more money. But honestly... I can think of 50 guys (pretty much any decent/good running back, and about half of the QBs in the league) that would make a much better face for the unstoppable campaign.
At the very least, could you get a guy that isn't flat out STOPPABLE?
